Who Reads InStyle? The
InStyle
reader is a confident and fabulous woman who believes style is not
about fad or fleeting fashion moments, but rather an ongoing expression
of her fun and fresh personality. This expression transcends her closet
and cosmetic bag; she seeks style inspiration and strives to personalize
this style across all of her life, from updating the look of her home
to the type of car she opts to drive. Over 9.6 million women in their
20's, 30's and 40's read
InStyle each month.
What You Can Expect in Each Issue:
Each month, the issue starts with "What's Now," an energetic roundup
of what's new and exciting in the world of style. Then it's on to "The
Look," and its unique take on what celebrities are wearing. "Your Look"
focuses on fashion trends, tips and how-tos that the reader can use in
her own life. The "Beauty" section is filled with expert advice, product
reviews and step-by-step guides to wearing the latest make-up looks,
caring for skin, getting beautiful hair and more. Next up is "Shop It,"
which is dedicated to finding the best fashions and great values for
readers. The magazine ends with the "Life, Etc." pages, which take
readers inside the homes of celebrities and help them lead a more
stylish life.The features change from month to month, but
readers can always expect a personal and inspiring story about the
cover’s celebrity accompanied by gorgeous images of her in the season's
most breathtaking clothing. Most months the magazine includes a
beautiful fashion story shot on a celebrity by one of the best
photographers in the world, and at least one smart, useful, idea-filled
story to help readers solve problems, be more stylish, live better, and
enjoy their time more.Also included with your subscription is
InStyle
Makeover, a comprehensive guide to the very best new products and
possibilities in beauty and fashion, created especially for the modern,
sophisticated, and stylish young woman who's ready to have some fun with
her look.
Advertisers: InStyle's advertising mix accurately reflects
InStyle's
editorial content--that is to say, while a good portion of advertising
pages come from Fashion, Beauty and Jewelry advertisers, a significant
portion also comes from Food and Beverage, Entertainment and
shelter/home advertisers. Advertising pages comprise an average of 55%
of an issue of
InStyle per Hall's Reports, Full Year 2008.
Awards: Some recent awards include:
- 2009 MIN Best of the Web: Award Winner “Best E-Commerce/Merchandising” for InStyle Shopping
- 2009 MPA 2008 Digital Awards “Best Mobile Strategy” for InStyle Mobile
- 2008 AdWeek Magazine Brand Leader’s List, #8
- 2008 FOLIO Gold Award Winner for “Best Online Tool” – Hollywood Hair Makeover
- 2008 MIN Best of the Web: “Best Mobile Application” for InStyle Mobile
- 2007 Adweek’s Brand Leaders Hot List, #7
- 2007 MIN’s Best of The Web: Award Winner for Redesign/Relaunch
InStyle celebrates the private side of public faces, revealing the
personal style choices of the world's most fascinating people. An
insider's guide to trends in beauty, fashion, home entertaining and
charities, InStyle is a trusted source for inspiration and ideas.
Important Information
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if we're requested to do so, an organization that verifies publishers'
circulation records.
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