• Powered by Duct Tape Marketing, providing a practical marketing guide upon which you can build your plan
• Detailed explanations and examples including audio introductions narrated by John Jantsch, renowned small-business marketing guru
• Easy step-by-step instructions, built-in help and expert guidance every step of the way
• Easily forecast sales and expenses and track your progress--create a solid strategy and generate numbers to make your strategy real
• Framework to help you build an action plan that will lead to marketing success

The popular Duct Tape Marketing system from John Jantsch is now a step-by-step software package from Palo Alto Software, Inc., makers of the best-selling Business Plan Pro. With detailed instructions and examples, audio guidance, and built-in spreadsheets, Marketing Plan Pro 11.0 powered by Duct Tape Marketing gives you everything you need to create a simple, effective and affordable marketing campaign.

Marketing made simple
John Jantsch's Duct Tape Marketing system is designed to take the jargon and confusion out of marketing for small businesses. In this system, "marketing" is simply this: getting people who have a specific problem to know, like, and trust you.

Step-by-step guidance
Detailed instructions and examples guide you through the process of creating your goals and translating your plan into action. Each section contains an audio overview, narrated by John Jantsch The Tasks list walks you through the Duct Tape Marketing process, step by step, to help you:

• Identify your ideal customer
• Discover your remarkable difference
• Structure product and service offerings to turn suspects into prospects, prospects to clients, and clients into repeat clients and champions
• Create lead generation, conversion, and tracking plans
• Get everyone in your organization to take on a marketing role
• Create concrete goals to measure marketing success

An action plan, not a static document
Marketing Plan Pro gives you strategies and tasks to make marketing a part of your daily business activities, and to train every employee for their marketing roles. Linked spreadsheets with automatic plan vs. actual comparison help you make course corrections for sales and expenses as they happen. Built-in Milestones features help you assign marketing responsibilities, set goals, and then follow up.

Flexible features for all kinds of plans
With three levels of detail to choose from, Marketing Plan Pro can meet the needs of novice and advanced marketing planners alike. The most detailed plan option gives you access to additional planning tables for advanced analysis of ROI and Contribution Margins, among others. Marketing Plan Pro also gives you the ability to rearrange the Outline, add custom topics and tables, and offers multiple ways to customize your final output.

Complete Help
Whether you need to print your Marketing Materials or understand Return on Investment, help is just a click away. Every table has row-by-row definitions; every topic, table, and chart has detailed instructions written by John Jantsch; the Help Glossary defines over 300 marketing and business terms in plain English; and the complete help file, including conceptual help for every table in your plan, has a full-text search feature.

Impress your audience with a professional format
Need a professional marketing plan document to present to your CEO or outside investors? Marketing Plan Pro produces a complete, easy-to-read document enlivened with colorful charts, tables, and more. In addition to the printed document, you can also export your plan to PowerPoint for presentations, to Microsoft Word or Excel, and to Adobe PDF format, among others. You can even upload it to a secure website maintained by Palo Alto Software and share it with your contacts for collaborative review and discussion.

Build a marketing plan that will get results
Are you getting the results from your marketing programs that you want? How will you grow your business this year, this month, starting today? Marketing Plan Pro powered by Duct Tape Marketing is the answer. We've taken the award-winning Duct Tape Marketing process, developed by renowned small-business marketing guru John Jantsch, and embedded it into simple software that will guide you step-by-step through the process of creating a powerful marketing system that will help you grow your business.

Marketing Plan Pro will help you:

• Define your ideal customer
• Develop a marketing strategy
• Create a lead generation plan
• Retain loyal customers
• Forecast sales and budget expenses

Create a complete marketing plan
Marketing Plan Pro integrates the Duct Tape Marketing system into a step-by-step approach that guides you through the process of creating a great looking marketing plan and a true action plan that you can start using immediately in your business. Marketing Plan Pro has all the features you need.

Track progress against your plan
Marketing Plan Pro is more than just a plan preparation. It will also help guide you in the actual use and implementation of your new plan. With a live roadmap and coordinated effort, your marketing activities will make a measurable difference in your business.

Advice and tips at every step
Every step includes detailed explanations and examples, including audio introductions narrated by John Jantsch. Marketing Plan Pro powered by Duct Tape Marketing gives you the power to create a custom marketing plan and a powerful marketing system quickly.

Extend and customize your plan
You now have complete control over what's included or not included in your marketing plan. Need additional spreadsheets? Simply add them to your plan outline. Marketing Plan Pro includes many customization features that impress even the most advanced practitioners!

The popular Duct Tape Marketing system from John Jantsch is now a step-by-step software package from Palo Alto Software, Inc., makers of the best-selling Business Plan Pro. With detailed instructions and examples, audio guidance, and built-in spreadsheets, Marketing Plan Pro 11.0 powered by Duct Tape Marketing gives you everything you need to create a simple, effective and affordable marketing campaign. John Jantsch's Duct Tape Marketing system is designed to take the jargon and confusion out of marketing for small businesses. In this system, "marketing" is simply this: getting people who have a specific problem to know, like, and trust you. Detailed instructions and examples guide you through the process of creating your goals and translating your plan into action. Each section contains an audio overview, narrated by John Jantsch The Tasks list walks you through the Duct Tape Marketing process, step by step, to help you: Identify your ideal customer Discover your remarkable difference Structure product and service offerings to turn suspects into prospects, prospects to clients, and clients into repeat clients and champions Create lead generation, conversion, and tracking plans Get everyone in your organization to take on a marketing role Create concrete goals to measure marketing success Marketing Plan Pro gives you strategies and tasks to make marketing a part of your daily business activities, and to train every employee for their marketing roles. Linked spreadsheets with automatic plan vs. actual comparison help you make course corrections for sales and expenses as they happen. Built-in Milestones features help you assign marketing responsibilities, set goals, and then follow up. Flexible features for all kinds of plans