In a press release for AMC the movie theatre chain is coming out front and center using television and social media, and it’s the first national advertising program by a major theatrical exhibitor in the history of cinema.
Adam Aron, Chairman and CEO of AMC, said, “As we have said repeatedly of late, thanks to the billions of dollars we have raised this year, AMC is strong, and it is time for AMC to play on offense again. This first-of-its-kind $25+ million national advertising campaign will reinforce what movie lovers in the United States and around the world know to be true, that at AMC Theatres ‘We Make Movies Better.’”
Aron also said, “No one says it better than Nicole Kidman when she points out how special it is to see ‘dazzling images on a huge silver screen.’ We are ever so grateful that Nicole brought her astonishing talent to AMC. We are also appreciative to the Cronenweths for the beautiful direction and cinematography they brought to this project. Similarly, our hat is off to Billy Ray, whose scripts perfectly capture the allure and appeal of watching movies where they were meant to be seen, at a theatre.”
AMC’s $25+ million multi-media campaign begins today online and in social media, with national television advertising across the United States beginning Sunday, September 12. Most of the monies devoted to this effort will be spent on network television advertising. The campaign also will be used in nine countries in Europe by AMC’s Odeon Cinema Group
Multiple 60-second, 30-second and 15-second commercials highlight the emotion and experience that can only be found on the big screen in the communal setting of a movie theatre.
The ads will appear at AMC’s nearly 600 U.S. theatres. Beginning this Sunday, September 12, these messages also will air in various platforms worldwide, such as network television in the United States. It is the first such multi-media campaign in AMC’s 101-year history and believed to be the first of its kind ever in the history of U.S. cinema.
The spots all were made by world class talent. They star Oscar winner and 4-time Academy Award nominee Nicole Kidman, were directed by 2-time Academy Award nominee Jeff Cronenweth and Tim Cronenweth were written by Academy Award nominee Billy Ray. Source AMC Investor Relations.