Apple Car back in the news with hints from Tim Cook, who also speaks about Tesla and Musk


There have been rumors of an Apple Car swirling around from many years but the company has always been noncommittal neither accepting nor denying rumors but quietly hiring the necessary technical and skilled executives to lead an auto project.


Tim Cook, the CEO of Apple, dropped a few hints himself in an interview with Kara Swisher on the podcast — “Sway,” on Monday. Cook said that autonomy itself is a core technology in his view and that the car, in many ways, was a robot. He said that there were a lot of things that could be done with autonomy and it will be seen what Apple would do with autonomy.


He said that the tech giant investigated many things internally and many of them “never see the light of the day. I’m not saying that one will not.”


Cook was asked if Apple was working on its own car or working on the technology within a car. He declined to comment.



Instead he said that the company loved to integrate hardware, software and services. He said that the magic occurred when they found the intersection points of the above mentioned factors. He said that was what they loved to do. They loved to own the primary technology “that’s around that.”


Apple has been building a team for a foray into the auto business. In 2019, it bought the autonomous vehicle startup In 2018, it rehired Doug Field, who was Tesla’s senior vice president at that point of time. It also hired other Tesla employees including its former vice president of engineering Michael Schwekutsch, who is currently Apple’s Special Projects Group’s director of engineering.


A while ago, Elon Musk had said that he had tried to start talks with Cook but Cook had declined meeting him. Cook addressed the issue and said that he had never spoken to Elon though he had admiration and respect for Tesla, the company he built. He added that he appreciated how Tesla had established and kept a lead for a long time in the EV space.


Whether Apple will manufacture its own Apple car or whether it will collaborate with Tesla, a company that Tim Cook said he admired and respected remains to be seen; sooner rather than later.


Follow us on Google news for more updates and News


This content is being provided to you for informational purposes only. The content has been prepared by third parties not affiliated with CWEB Inc, a business. This content and any information contained therein, does not constitute a recommendation by CWEB to buy, sell or hold any security, financial product or instrument referenced in the content. This information neither is, nor should be construed as an offer, or a solicitation of an offer, to buy or sell securities by CWEB Inc. CWEB Inc. does not offer or provide any opinion regarding the nature, potential, value, suitability or profitability of any particular investment or investment strategy, and you shall be fully responsible for any investment decisions you make, and such decisions will be based solely on your evaluation of your financial circumstances, investment objectives, risk tolerance, and liquidity needs.

Unless stated otherwise, the web content provided by the CWEB family of companies is for educational purposes only. The information and tools provided neither are, nor should be construed, as an offer, or a solicitation of an offer, to buy or sell securities by CWEB Inc. or its affiliates. Unless stated otherwise, no information presented constitutes a recommendation by CWEB Inc. or its affiliates to buy, sell or hold any security, financial product or instrument discussed therein or to engage in any specific investment strategy.

Full Disclaimer

Leave a Reply

This site uses Akismet to reduce spam. Learn how your comment data is processed.