The National Football League’s (NFL) Sunday Ticket is up for grabs after the 2022 season as its contract with DirecTV is set to expire. Streaming platforms are vying with each other to get the ticket. The Information was the first to report that the tech giant was reportedly in talks with the NFL for streaming the Sunday Ticket on Apple+.
Other streaming platforms interested in the Sunday Ticket include Disney which is the parent company of ESPN and Amazon’s Prime Video which already streams Thursday games. The Allen & Co. conference in Sun Valley for tech and media executives, was said to be the venue for preliminary talks.
NFL’s Sunday Ticket is a package that covers every game that is not aired by local affiliates. It is a subscription package with special rates for students. Apple recently lured away Jim DeLorenzo from Amazon. The sports executive could be in preliminary negotiations with NFL for rights at this moment in time
DeLorenzo was a successful sports executive at Amazon and had developed a good relationship with the NFL. Under his tenure, Amazon gained exclusive rights to Thursday Night Football. As he has already laid the foundations of a relationship with NFL he might successfully win the Sunday Ticket bid for Apple.
Although DeLorenzo could have an upper hand, Amazon’s Prime Video could also put in a competitive bid. Disney will also try to stay in the mix as much as possible. The future looks even better for the NFL as three major streaming platforms look forward to acquiring its Sunday Ticket.
It is a win-win situation for both the collaborators as the NFL is bound to earn much more with a new, lucrative contract. The streaming service which wins the bid will also retain and gain more viewers as it streams the most popular game in the nation and in the world — Football. NFL games are the highest rated games each year and always draw in millions of viewers.
However, as of now, all the talks could be speculation. John Ourani said that NFL has not started any official Sunday Ticket talks but his source told him that there has been a lot of preliminary talks with a few companies including Apple.