Apple is expected to announce details around new product launches this week, in particular with the release of its first 5G phone, the iPhone 12 in October. The date of the announcement will be September 15th, 2020. While the new phone won’t be available till October, consumers eagerly await the 5G phones new features and upgrades. In this upcoming virtual event Apple will announce an updated Apple Watch Series 6 and iPad Air.
Apple’s iPhone in IOS operating system have consistently be rated at the top a customer satisfaction.
Recent survey data shows that iPhone customers are not even contemplating switching brands today. In a December 2018 survey by Kantar, 90% of U.S.-based iPhone users said they planned to remain loyal to future Apple devices. Source Morningstar
