Beyonce and Jay-Z are not only a timeless couple, but are also iconic, business savvy and romantic. So. LVMH has roped in the husband and wife power couple to feature in its new 2021 ad campaign for Tiffany’s to be released on September 2. The couple are now the new face for Tiffany & Co. in their About Love campaign.
The 39-year old singer wore a little black dress as she channeled Audrey Hepburn’s character Holly Golightly’s character in Breakfast at Tiffany’s, an iconic sixties romcom. She also modeled the legendary 128.54 Tiffany Diamond with 82 facets. Jay-Z looked dashing in a black tux. He wore Jean Schlumberger’s iconic Bird on a Rock brooch, which was reconstructed as a unique pair of cufflinks.
The film is set against a robins egg blue shade of a 1982 Jean-Michel Basquiat painting Equals Pi which has not been exhibited before. The company believes that the painting is a tribute to its signature robins egg blue shade as the artist was said to be a lover of jewelry, luxury and New York City.
The company will also release a promotional film which has Beyonce singing Moon River for Jay-Z. The song became famous in 1961 when it was featured on the film, Breakfast at Tiffany’s. It is shot at the Orum house in Los Angeles and also features the Basquiat paintings as a recurring Tiffany Blue thread throughout the visuals and will be released on September 15.
The couple, shared an exclusive photo behind-the scenes with PEOPLE. Beyonce and Jay-Z said in a statement, “Love is the diamond that the jewelry and art decorate.”
Beyonce is the fifth woman to wear the gorgeous yellow Tiffany diamond. It was mined in South Africa in 1877. Tiffany and Co. has put its value at a cool $30 million. She is the first black woman to wear it as well as the first ever to wear in an ad campaign by Tiffany and Co. Others who wore the iconic are yellow diamond in movies or award shows are
- Mary Whitehouse
- Audrey Hepburn
- Lady Gaga
- Gal Gadot
The priceless Tiffany Diamond has only been worn by three women since its discovery in 1877. Today, @Beyonce becomes the first Black woman and fourth person to wear the legendary stone. #AboutLove #TiffanyAndCo pic.twitter.com/p2j4k4qOka
— Tiffany & Co. (@TiffanyAndCo) August 23, 2021