Most searches are done on Google every day. No matter what you are doing, people are trying to find your products and services on Google. But here’s the thing: Even though there are billions of searches every single day, our recent study shows that 91% of content gets no traffic from Google.

So how do you join the other 9% of web pages and start getting free, consistent, and passive traffic from Google? If you’re a beginner at SEO, then you’re going to read this whole tutorial because I’m going to show you how to start attracting customers from the world’s largest search engine.

This article is named “SEO for beginners” because albeit you haven’t got the slightest clue what SEO is, you’ll have very clear and straightforward action items that you simply can implement into your website directly.

What is SEO?

SEO stands for search engine optimization. It’s the method of optimizing your website and sites to urge free organic traffic from search engines like Google.

Think of Google sort of a file system during a library. The library has billions of books with many trillions of pages. So, let’s say that you simply want to seek out something on, “global warming.” Then Google would search through these books and extract pages that contain your keywords or closely related words.

But search results aren’t returned in any random order. Google tries to return the foremost relevant results first by using sophisticated algorithms.

Nobody knows exactly how these algorithms work or the precise factors it’s at to rank a webpage, but we do know tons of the so-called “Google ranking factors,” so we are able to make some optimizations.

So, your job is going to be two-fold: First, you need to make sure that it’s easy for search engines to understand what your page is about and create that content that matches what we call, “the searcher’s intent,”. Secondly, you need to show Google and other search engines that it’s worthy of ranking.

Find relevant keywords

First, you should look for the keywords that people are searching for and see how these search queries fit into your business. The best way to find relevant keywords is to think of yourself as a potential customer.

For instance, imagine that a bride or groom, who is looking for some magical wedding photos, would search for a “wedding photographer in Toronto.” First, you need to use a keyword tool to start finding the best match for your business. Then you must choose the best one that includes “Toronto” in the keyword since you are working there and people from Toronto may exclusively search you.

Optimize your pages

Now that you have a list of keywords, it’s time to optimize your pages. In the world of SEO, this is called “on-page SEO.” Since you know the keywords that people are searching for in Google, it gives you clues on the language you should use to let both Google and potential customers know what your page is about.

So, for your homepage content, you might want to include your exact keywords. But you need be noticed of 2 things:

First, you don’t need to use the same keyword as Google has gotten pretty smart at understanding what your page is about. And second, it’s very important to note that you shouldn’t try to deceive Google by using keywords where they don’t seem to be natural. Like Team-X SEO agency, there are lots of companies that you can get help for your business websites and ask them to optimize your site.

Optimize your title tags and meta descriptions

When you look at Google’s search results, you’ll see a part in blue and a text below. The top part is called your title tag and the other part is the meta description. The purpose of these is to entice someone to click through to your page. If people click through to your page, then it is telling Google that your page is relevant to the reason why they had searched for it.

In the meta description, you can describe what a page is about. But rather than putting a generic description that everyone else is doing and calling yourself the best, you must write something unique.

Content

The last section of on-page optimization is the most important and that’s the content on a page. Without over-complicating things, you will probably want to use your primary keyword phrase in the main headline, which is referred to as an H1 tag. Remember that your job is to help Google best identify your page as being relevant to the user’s search query.

So, it is vital to ensure you’re targeting keywords that will provide you with the most exposure for the content of your pages.