Celebrity fashion blogger Chiara Ferragni launched her blog The Blonde Salad, in 2009, while she was a student at Milan’s Bocconi University. She is now the CEO and president of the company, which started as a ‘mixed salad’ of interests including beauty, travel, and food, but later focused on fashion. The social media queen, who Forbes named the “world’s most powerful fashion influencer” now wants to run the company from the inside. The fashion and digital media empress appear ready to rule even more, having gone from fashion blogger to international influencer and mom-trepreneur.
Chiara is the latest celebrity to promote the European lingerie company Intimissimi. In the most recent collaboration, Chiara appeared cozy in a two-part carousel that featured an opulent hotel room. The blogger posed in front of stunning Italian architecture in an opulent hotel. Chiara was stunned while practicing her angles and grinning for the camera. She uploaded the pictures on social media and shared them with her 28.4 million followers. The post received more than 414K likes.
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The model wore a matching set of black lace underwear that was expertly tailored to fit her figure. Chiara’s perfectly coiffed hair had a fresh blowout with loose waves and bangs that partially hid her face. Although a portion of her face was hidden by her hair, viewers could still make out her light pink blush, smoky eyes, and light lip color.
The digital entrepreneur mentioned her post’s sponsor in the caption. The fact that Chiara geotagged Milan, Italy, for those interested in her accommodations was another element that made the share unique. Chiara’s established reputation as a blogger and influencer has led to her sharing her travel destinations and lodgings more frequently than before.
Women’s Wear Daily interviewed the global fashion icon about her flourishing business, The Blonde Salad, which she founded in 2009. While still a student in her native Milan, she started her passion project, a blog, and it took off immediately. She has accepted sponsorships from hotels, airlines, and clothing companies to advertise their products and share their usage on her blog. The evidence of Chiara’s influence and reach, in her opinion, is in the results.
The celebrity Italian beauty stated that she understands that maybe not everyone understands or likes her, but she has seen a growing respect as she delivers “tangible results.” As Chiara’s fame increases, her fans will undoubtedly discover just how powerful her influencing abilities are.
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