Chanel has held its first catwalk outside France. The pandemic had disrupted fashion shows as well as travel worldwide and as it subsides or becomes endemic rather than pandemic, fashion shows are back, with a flash, cash as well as glitz and glamour. Chanel recently hosted a pageant with supermodels at the Monte Carlo beachfront.
Chanel paid tribute to the Monaco Grand Prix, a super popular formula 1 (F 1) racing event in the world, in a light-hearted way. The pageant consisted of 67 models who wore racing-driver jumpsuits. Unlike actual F 1 racers who wear outfits made of fabrics that allow them to race better, the supermodels wore suits of pastel tweeds and gold lame. Their helmets had No 5 emblazoned across, in a tribute to the world famous perfume Chanel No 5.
The formula 1 grand prix theme continued in the Chanel’s fashion collection with accessories such as baseball caps, fingerless gloves and sweaters with black and white checks. Monte Carlo is also famous for its casino and Riviera. Inspired by the cosmopolitan beach lifestyle of Monaco and Chanel’s history along the Côte d’Azur
Chanel said that its audience is no longer confined to those who attend fashion shows and pageants. It also shows its collections to millions through social media platforms such as TikTok and Instagram. It has become a digital company as well. Chanel’s cruise collection also featured models and celebrities wearing the new collection while they lounged about in speedboats in the French Riviera.
According to a report in The Guardian, celebrity actor Kristen Stewart crossed the oceans and reached Monte Carlo from Los Angeles. However, it was took royalty only a few minutes to reach the catwalk on the beachfront. Princess Caroline of Monaco, who attended the Chanel catwalk on the beach front, has a ocean-front villa in Monte Carlo. Rapper G-Dragon from Seoul was also seen at the fashion show.