A hundred percent complete collection of Supreme T-Shirts are on sale at auction house Christie’s for around $2 million. This sale shows the soaring value of this luxury brand as well brings in a new category of collectibles.
The collection features 253 shirts. It is the only complete collection of Supreme’s “box-logo” T-shirts launched from 1994 to date. It is offered on private sale. It will not be auctioned but will be bought directly from Christie’s who has put a value of over $2 million on it.
Supreme started as a single skateboard shop in downtown Manhattan. It is now a global streetwear luxury brand and has recently been purchased by VF Corp for $2.1 billion.
James Bogart, a 21-year old Canadian fashion student began buying Supreme T-shirts when he was 14. A skater friend introduced him to the brand, and he bought his first Supreme jacket inspired by Hunter S. Thompson, American journalist.
After learning more about the brand he was inspired to collect each and every one of Supreme ‘s 241 designs and 12 T-Shirts that were “friend and family designs” or samples.
Christie’s dedicated Supreme auction is called “Behind the Box:1994-2020. Bidding opened on Tuesday and will continue till December 15.
Bogart said, “For me, it was always about the hunt. The fact that so many people deem to this collection impossible to be completed. once it was completed there was a sense of great relief and great pride- but I really did want to put it on a stage where it could be appreciated and do the collection justice.”
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