Facebook and Instagram Expand E-commerce Shopping Tools

Facebook (NASDAQ:FB) announces a new Shop tab  expanding access to its Shops checkout system.The new feature will  allow small businesses to sell their products directly to buyers so they can easily purchase items through the app.

New Tools for Businesses to Create and Manage an Online Store

One of the easiest ways for businesses to showcase their products on Facebook and Instagram is through Facebook Shops. Shops makes it simple for businesses to set up a single online store that customers can access on both Facebook and Instagram. We launched Shops in May, and in the coming weeks, we’re making it available to any eligible business and adding customization features, messaging, and new insights to help businesses measure results. We’re also expanding checkout on Instagram to all US businesses and creators. Source Facebook Newsroom

Merchants in the United States can start using checkout on Instagram with a  few simple taps. Facebook partnered with BigCommerce (NASDAQ:BIGC) and  Shopify (SHOP) to enable the checkout process.

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