Film and Fitness sectors use Web3 to uniquely promote celebrity stars and products

Web3 is the latest technology to create a buzz across industries and the film and fitness industry are the latest sectors to join in; to promote their celebrity stars and fitness products such as sneakers. Fantico, a digital platform will be launching its unique metaverse and a film “Vikram”, at the Cannes Film Festival, later this month. Another game Step App has become one of the early applications that has started a “move2earn” protocol on blockchain.

Fantico

Fantico, a digital platform that is a part of Vistas Media Capital, is planning to launch VistaVerse at Cannes Film Festival. A new movie called “Vikram” will be used in its launch. The movie stars famous South Indian actors including Kamal Hassan, Vijay Sethupathi and Fahadh Faasil. It is directed by Lokesh Kanagaraj. The company is set to launch non fungible tokens (NFTs) related to the movie on May 18, 2022.



VistaVerse said that it has partnered with some production houses as well as with celebrities including actors and musicians. It has also joined with gaming houses and brands to popularize its new metaverse called VistaVerse.

The company said in a statement that it was planning to offer many utilities to buyers. These would include
access to artwork of the characters
props from movies or shows
digital avatars of actors and musicians
private screenings
posters
mystery boxes
memorabilia
fan interaction moments
by-invite events
a traveling VistaDome party and more.

The company also said that some of the NFTs could be converted to actual underlying assets by users.



Step App

Users buy NFT sneakers and start playing (running) in this blockchain-based game called Step App. The app tracks players’ movements using the GPS on their mobile phones. They get rewarded with in-app tokens that are called KCAL.

KCAL tokens can be traded and users get upgraded assets as their earnings. The game lets you work out as well as earn at the same time.


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