Walmart is always looking for new opportunities and partnerships to offer more to its customers, whether it is through fintech companies or self-driving vehicles to deliver in a loop to the last mile or more. Now, the giant retailer has partnered with Ghost Kitchen Brands to open a delivery and pickup only restaurant.
The Canadian division on Walmart has started this service at its location in St. Catharines, Ontario. An announcement outlined that the companies will jointly operate in four other locations:
- Woodstock, Ontario
- Lachenaie, Quebec
- Saint-Constant, Quebec
The announcement said that customers have the option to order “freshly prepared meals” at Walmart or online from more than twenty brands including:
- The Cheesecake Factory Bakery
- Beyond Meat
- Slush Puppie
- Red Bull
- Ben & Jerry’s
The meals will be prepared in the same kitchen that is used for pickup or delivery. Walmart is the first retailer to partner with Ghost Kitchen Brands. However, in October, Kroger has already opened two ghost kitchens, by partnering with tech start-up Cluster Truck, in Indianapolis and Columbus, Ohio.
Both the companies have released statements praising their partnership.
Sam Hamam, Walmart Canada’s senior director of licensees, said that they believed in Ghost Kitchen’s strategy and vision and were very excited in teaming up with them. He added that they were always looking for ways to improve their “customer shopping experience” and wanted to provide them with greater access to “affordable products, services and brands.”
George Kottas, Ghost Kitchens Brands’ founder and CEO said that Walmart Canada was a perfect strategic partner for them as they continue to innovate and reinvent the restaurant industry with their unique restaurants concept. He said that both Ghost Kitchen Brands and Walmart were one-stop shops and they recognized the value in “affordable, convenient solutions” for their customers.
Ghost Kitchens are just like old wine in new bottles. These kitchens used to be called takeaway around the world and are still called the same by many worldwide.