Gap Inc. buys 3D fitting room startup Drapr
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As fintech startups are on the rise they become attractive offers for companies to purchase. Drapr’s technology improve the fitting experience when a customer is looking for merchandise. The technology is used to help find a perfect fit for customers When shopping in the store. The company employs 3D technology that helps shoppers find clothing according to their personal style, and body type. This makes it easier for the customer to find exactly the type of merchandise they are looking for.
With Drapr, online stores just upload their tech packs to create beautiful 3D renders of their clothing, allowing customers to visualize all of your sizes and fits. No operational load added to your team.
The technology may also help negate returns because the customer is getting that perfect fit they are looking for. Snapchat and Walmart have already used the technology in their stores to give shoppers the ultimate digital experience they are looking for.
Gaps Strategic Growth Office invested a funding round for Obé fitness, a digital fitness platform. Obé fitness and Gap Inc’s Athleta partnered on its AthletaWell community platform through clothing, content, events, and shopping experiences, according to the announcement.
Additionally, the Strategic Growth Office started the Bodequality initiative, making the Old Navy brand more size inclusive. Old Navy will offer sizes 0-30 and XS-4X for its women’s clothing, group all of its sizes together and revamp its fit process and sizing standards, per the press release.
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