Is Twitter launching a new subscription module with extra benefits for paid users?

 

Chatter about Twitter launching a paid subscription for its users has been on from a while. On Saturday, app researcher Jane Manchun Wong tweeted that twitter is going to launch a subscription service called Twitter Blue. It would cost users $2.99 per month, as subscription charges. Last month, Twitter reported its first quarter earnings. It made a profit of $68 million on revenue of $1.04 billion. The number of  monetizable daily active users on Twitter also increased by 20 percent.

 

Twitter Blue is said to offer the following features:

 

  • Users can undo a tweet
  • Tweets can be bookmarked

 

Many users have realized that they have tweeted text that they would like to undo. There is no edit button in Twitter. If there was one in the past, perhaps some prominent Tweeters may still be in Twitter instead of being permanently suspended by the platform. When Twitter had asked its users about features that they would like in a paid app, an overwhelming  number of them mentioned bookmarking. Many Twitter users wanted to save tweets of their choice in folders.

 

If these two features come soon for paid subscriptions, it would show that the platform has listened to its users and added awaited features while increasing the revenues of the company. The platform would therefore offer less clutter, with a high-quality experience for users who availed its subscription service.

 

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In the recent past, Twitter has made some changes on its platform. They include

 

  • a warning prompt for offensive tweets
  • a Tip Jar function for users to directly pay for content they like
  • an improved photo cropping algorithm
  • ability to search and find direct messages for Android

 

Twitter recently acquired Scroll, in May. The company blocks advertisements. On the day of the acquisition the  former CEO of the company Tony Haile had tweeted that Scroll would be integrated into the Twitter subscription “later in the year.”


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