Livestream Shopping Comes to US as Walmart-TikTok Launch New Social Partnership



Retail giant Walmart and TikTok have joined hands to offer customers live shopping and shopping friendly experiences.

On Friday, a livestreaming event for one hour will enable customers to shop for fashion items in Walmart and TikTok. Shoppers can do all the shopping they need during the event, and after the event without exiting the app.

This shoppable livestream experience is one among the several initiatives adopted by Walmart during the pandemic. Typically, these are events where a host presents each product  with descriptions and other details, helping customers make purchase decisions.

“It gives us a new way to engage with users and reach potential new customers, while bringing our own brand of fun — with the help of fashion-loving TikTok creators — to the platform,” Chief Marketing Officer of Walmart, William White, stated.

TikTok’s entry into the field of e-commerce has been under test since a year, when it added some new features for testing the app for a social commerce rollout. Retailer Levi’s had also used TikTok’s “Shop Now” button for sending users to   merchandise links on its site.

“If you’re watching a TikTok video and somebody’s got a piece of apparel or an item on it that you really like, what if you could just quickly purchase that item?” CEO of Walmart, Doug McMillon revealed to CNBC, a couple of months ago. “That’s what we’re seeing happen in countries around the world. And it’s intriguing to us, and we would like to be part of it.”


Image by Kon Karampelas from Pixabay

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