Death Row will be the first NFT music label, according to the rapper/entertainer/crypto aficionado. Last week, Snoop bought the label that launched his career and was founded by Dr. Dre and Suge Knight, among others, Insider reported.

Snoop Dogg made the announcement after entering Will Weinbach’s Clubhouse room, according to Fortune.

Rapper Calvin Cordozar Broadus Jr., professionally known as Snoop Dogg, stated on the Clubhouse app on Wednesday that Death Row Records, which he purchased earlier this month, will become an NFT label.

Snoop Dogg released his first NFT collection on Crypto.com in April of last year. He previewed the “Snoopverse,” a Sandbox metaverse for virtual concerts and more, earlier this year.

His music career was launched in the 1990s thanks to Death Row Records, which was formed by Dr. Dre and Marion “Suge” Knight. He announced last week that he had purchased the label from a Blackstone-controlled music company, calling it “an extraordinarily momentous occasion.”

MNRK Music Group, which is controlled by private equity funds managed by Blackstone, has sold the Death Row Records brand to the hip-hop entrepreneur. The deal’s terms were not disclosed.

Snoop Dogg bought the label on February 10, just days before his Super Bowl halftime show, which featured Kendrick Lamar, Dr. Dre, Mary J. Blige, and Eminem. Snoop Dogg is familiar with the NFT scene. Under the name Cozomo de’ Medici, he claimed to have launched a personal NFT collection valued more than $17 million in September, but this claim has never been validated.

Chris Taylor, president and CEO of MNRK Music Group, hailed Snoop as an executive with long-term goals to carry “Death Row into the next 30 years.”

The arrangement comes at a busy moment for Snoop Doggy Dogg, who was previously known as Snoop Dogg. On February 13, he will perform at the Pepsi Super Bowl Halftime Show from SoFi Stadium alongside Dre, Eminem, Kendrick Lamar, and Blige, reports said.

The push into NFTs by musicians like Snoop Dogg, DJ Steve Aoki, Halsey, and others, according to Insider, could upend the music industry by providing artists with a potential cash stream that outweighs the small income from streaming services.

Tha Doggies. On Tha Sandbox. My 1st ever 10,000 avatars droppin 2/22/22. Be ready. 👊🏿🔥🔥👊🏿👊🏿💪🏿🎤 checc it @TheSnoopAvatars #twotwotwentytwo pic.twitter.com/zbad8YDrKZ

– Snoop Dogg (@SnoopDogg) February 16, 2022

Blockchain technology has the potential to transform everything once more, tilting the scales in favor of artists and fans, said the rapper.

Image  Twitter Snoop Dogg