The Retail Giant Walmart has been working hard to expand its apparel assortment to include quality, on-trend and accessible fashion to help customers outfit their closets no matter their personal style or budget. But, in an increasingly online-driven category, customers not only want variety in styles, but also an inspiring and personalized digital experience that makes shopping for apparel easy, fun and social.
Walmart’s plans to acquire Zeekit, a female-founded, Israeli-based company that combines fashion and technology through its dynamic virtual fitting room platform to create a significantly enhanced customer and social experience.
Virtual try-on is a game-changer and solves what has historically been one of the most difficult things to replicate online: understanding fit and how an item will actually look on you. Zeekit will help us deliver an inclusive, immersive and personalized experience for our diverse customer base.
Through Zeekit’s technology, customers will soon be able to virtually try on items from our growing assortment of national brands like Free People, Champion and Levi’s Strauss, as well as a mix of exclusive brands, including private brands like Time and Tru, Terra & Sky, Wonder Nation and George, and elevated brands like ELOQUII Elements, Free Assembly, Scoop and Sofia Jeans by Sofia Vergara.
When the experience is live on Walmart.com, customers will simply upload their picture or choose from a series of models that best represent their height, shape and skin tone to instantly see themselves in any item of clothing, mimicking the experience of trying on clothes in a store. They can even share their virtual outfits with friends for a second opinion. This brings an inclusive and social experience to digital shopping.
Walmart Inc. engages in the retail and wholesale operations in various formats worldwide. The company operates in three segments: Walmart U.S., Walmart International, and Sam’s Club. It operates supercenters, supermarkets, hypermarkets, warehouse clubs, cash and carry stores, discount stores, drugstores, and convenience stores; membership-only warehouse clubs; ecommerce websites, such as walmart.com, walmart.com.mx, asda.com, walmart.ca, flipkart.com, and samsclub.com; and mobile commerce applications. The company offers grocery products, including meat, produce, natural and organics, deli and bakery, dairy, frozen foods, alcoholic and nonalcoholic beverages, and floral and dry grocery, as well as consumables, such as health and beauty aids, baby products, household chemicals, paper goods, and pet supplies; and health and wellness products. It also provides electronics, cameras and supplies, photo processing services, wireless, movies, music, video games, and books; stationery, automotive, hardware and paint, sporting goods, and outdoor living and horticulture; apparel for women, girls, men, boys, and infants, as well as shoes, jewelry, and accessories; and home furnishings, housewares and small appliances, bedding, home decor, toys, fabrics, crafts, and seasonal merchandise, as well as brand name merchandise. In addition, the company offers fuel and financial services and related products, including money orders, prepaid cards, money transfers, check cashing, and bill payment. It operates approximately 11,500 stores and various e-commerce Websites under the 56 banners in 27 countries. The company was formerly known as Wal-Mart Stores, Inc. and changed its name to Walmart Inc. in February 2018. Walmart Inc. was founded in 1945 and is based in Bentonville, Arkansas.