Posting videos every single day to stay popular on TikTok can take a toll. Young creators have to come up with new ideas in tricky videos to attract attention. This is what helps them stay popular. Besides that, they work on brand sponsorships, video editing, and engaging with fans.
For those that have ranked up in popularity on TikTok it may not be as much fun as when they started out. They are looking to see what other creators are doing to get ideas and collaborate, adding to more screen time. Screen fatigue is taking its toll.
A recent article published by HubSpot says these are the tasks one must do to become a successful content creator.
- Read news about your industry every day.
- Write on the regular.
- Study your industry’s audience.
- Establish your own voice.
- Curate other people’s content (when it makes sense to).
- Understand your KPIs.
- Network at every opportunity.
- Offer solutions, not just commentary.
- Question everything.
Most creators on TikTok are between the ages of 18 and 24, and even younger. One of the youngest is 16-year-old TikTok star Mackenzie Ziegler.
Shouldn’t they be outside playing sports and doing other activities that will enrich their lives?
While many while many of the creators will make a lot of money, they do not have job security and their popularity can distinguish very quickly. Some of the creators work for content labs where they are pushed too constantly produce new content in order to stay relevant on the platform. And we’re not just talking about a video a day, we are talking about a massive amount of content that has to be published almost on a daily basis.
Mental health can be a big issue for some of the creators and it is a good idea that some of then have even talked about things with their fans.
“Charli D’Amelio, TikTok’s biggest star with more than 117 million followers, said that she had “lost the passion” for posting content. Last month, Spencewuah, a 19-year-old TikTok star with nearly 10 million followers, announced he’d be stepping back from the platform after a spat with BTS fans.” Reports the Indian Express
A report published by Signal Fire found that more than 50 million people around the world consider themselves creators, despite the creator economy only being born a decade ago. It has become the fastest-growing type of small business, and a survey found that more American kids want to be a YouTube star (29%) than an astronaut (11%) when they grow up.