Twitch published a blog post today explaining the reason behind the deletion of clips and VODs of creators and streamers. It also gave an update on tools that would be provided by it in future.
Until May 2020 streamers had received just a few DMCA notifications. After May, major record labels woke up to the mass copyright infringements and started sending thousands of notifications targeting creators’ archives.
Twitch said that it had removed targeted clips as per legal requirements. It had also paused copyright strikes for a period of three days, after they had sent an earlier mail to creators. The company also apologized for providing a mass deletion tool for clips and hope to rectify it in future.
“We could have developed more sophisticated, user-friendly tools awhile ago. That we didn’t is on us,” it wrote.”And we could have provided creators with a longer time period to address their VOD and clip libraries – that was a miss as well. We’re truly sorry for these mistakes and we’ll do better.”
Twitch is working on new tools including expanding technology to detect copyrighted audio and to find “more granular ways to manage your archive.” They would also give streamers the ability to review which pieces of content infringed copyright to help them file counter-notifications.
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