On Monday, Twitter suspended the corporate account of retailer MyPillow. It was suspended because its CEO Mike Lindell tried to use it to circumvent his own ban on the platform. He has been banned from the site for posting election conspiracy theories.
CNN reporter Donnie O’Sullivan had reported that the suspension was enforced as the account @mypillowusa was found to have violated its “ban evasion policy.”
Lindell, a huge fan of former president Donald Trump, followed his leader’s footsteps on Twitter. The former president had also put in efforts to get around his ban on Twitter by using accounts such as @POTUS and @TeamTrump.
Lindell use the corporate accounts of @mypillowusa, the company of which he is the chief executive, to continue to peddle conspiracy theories. Even after Joe Biden was sworn in as the President of the United States of America, he kept on insisting that the elections were not free and fair despite innumerable courts throwing out cases which spoke of rigged elections.
This Trump ally has caused problems for the company he heads by using its official account for his personal beliefs. Being a staunch supporter of Trump, he had tried to keep his leader in power by giving bizarre suggestions to treat the coronavirus as well as allegedly condoning the use of martial law to keep the former president in power despite him losing the elections.
He was tweeting days and hours before the ban took effect. Till early Sunday morning he had tweeted messages such as “Jack Dorsey is trying to cancel me (Mike Lindell) out!” and “Jack will be found out and should be put in prison when all is revealed,” from the MyPillow account.
Due to Lindell’s mixing of professional life with personal beliefs, the MyPillow account has been suspended. The company is facing a boycott by huge retailers as well as customers.