Universal to debut 3 celebrity movies through streaming to increase Peacock subscriptions

Last week, when Donna Langley the head of Universal’s Motion Picture Entertainment Group was on stage at Caesar’s Place, in Vegas, she spoke of the importance of theater at the 2022 CinemaCon. However, on Monday, Kelly Campbell, the president of Peacock said that three new movies will debut on NBCUniversal’s streaming platform. These movies, to be released in 2023, appear to be an attempt to increase the number of subscribers on the streaming platform, Peacock.

The movies that would have a streaming debut on Peacock next year include the following:
“Shooting Stars”—a biopic that is based on a memoir by LeBron James.
An remake of a 1989 crime drama called “The Killer” by John Woo
“Praise This”— a feature that is about youth choirs gathered together for a music competition.



Last week, Peacock announced the number of its subscribers by the end of the first quarter of the year was 13 million paid subscribers and 28 million monthly active accounts in the U.S. This translates to a growth of 4 million users. The streaming service needs content to maintain and grow as it competes with the likes of giant streamers such as Netflix, Disney+ and HBO Max.

Donna Langley told the New York Times that she thought that “everybody sort of woke up and smelled the coffee during the pandemic and recognized that not all movies are created equal.”



She added that filmmakers continued to partner with Universal Studio even when their films would debut on the streaming platform. She said that it was “a big deal for Peacock” and that they got “yeses” for these movies to debut on the streaming platform.

Ms. Campbell told the NYT that the films chosen for a Peacock debut were both “broadly appealing” as well as tracked towards a “young, diverse audience” that represented the streaming audience of the times. These films would appeal to the “generation of consumers” who choose “streaming as their primary source of entertainment.”





 

 


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