On December 14, Walmart said that it had entered into a new partnership with livestream shopping platform TalkShopLive. All brands distributed by the retailer could use the TalkShopLive platform. There will be one click checkout integration across Walmart’s product catalog that will be on TalkShopLive’s video commerce streaming platform, according to a report on the modernretail website.
Last year, Walmart had launched live shopping with the short video popular platform TikTok. It was an in-app TikTok holiday shopping event. After this live promotion, the big box retailer continued to explore live streaming shopping events with popular social media platforms such as YouTube, Twitter and Facebook.
Walmart also has its very own live shopping website. It is called Walmartshoplive. It consists of aggregated recording of more than 15 ventures into live shopping in these past few months.
Walmart’s vice president of brand, Casey Schlaybaugh wrote that the giant retailer knew that shoppers were constantly looking for inspiration in new places. They were shopping mainly on social media and were “shopping more in the moment.”
The brand vice president also said that they wanted “to continue to curate special experiences that live in dynamic immersive environments and allow customers to shop seamlessly while also being entertained.”
So, Walmart is using TalkShopLive to expanded its ability to stream a single live event across several sites. It is using the streaming platform for cross collaborations with both publishers as well as influencers.
Brother and sister Bryan and Tina Moore founded TalkShopLive, in 2018. Co-founder and CEO Bryan Moore believes that his platform’s embeddable videos lets consumers to both view as well as purchase on any site with one click.
Moore said that their experience with Walmart was that they were “looking to connect the dots with publishers.” He added that TalkShopLive was a vehicle that worked “seamlessly for them to integrate livestreams”with “different publishing partners.”