Walmart to acquire AR optical tech company for virtual eyewear try-on

Walmart is not only the nation’s largest retailer but is also in the forefront of adding new technologies that will improve the lives of its customers. The big box retailer has been using Memomi services from 2019 to provide virtual try-ons of eyewear. Now, Walmart has announced that it is planning to acquire the AR optical tech company.

The Bentonville, Arkansas based company said that its acquisition would allow it “to continue to offer frictionless, virtual optical try-on capabilities and contact-free digital measurements.”

Walmart also said that Memomi had been providing digital measurement services for its customers. It noted that the AR optical tech company’s virtual service was available in more than 2,800 Walmart Vision Centers and 500 Sam’s Clubs.

Walmart has been in the forefront of innovation in all sectors and categories and strives to deliver the best for every buck spent n the store or online by its customers and Walmart+ subscribers. The strategy of Walmart Health & Wellness has been the delivery of integrated healthcare. It leverages data and technology in its quest to offer the best.

Memormi provides technology that enables high quality experiences for virtual optical try-ons. Customers can virtually try on eyewear in real time. The experience is said to be easy and fun as well as seamless.

Memomi also displays in its website the different uses of its technology in various sectors such as beauty, fashion, footwear and more. However, Walmart has only mentioned the use of the company’s augmented reality (AR) technology in its eyewear.

Although the terms of the deal have not been disclosed, Walmart mentioned that AT tech company’s employees will join the team at Walmart Global Tech. The team could work in future on other developments and integration in optical online services. Walmart is expected to acquire Memomi in the next few weeks.

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