Walmart is the go-to place for new parents to shop for items for their newborns with the best prices and massive selection of products, in stores and online.
To meet the specific wants and needs of millennial and Gen Z parents, Walmart has expanded its baby assortment with 600 new baby products and brands this past year. New items include the latest buying trends including the latest smart tech and more organic products to neutral and eclectic nursery décor and clothing.
More good news for Parents:
Walmart is committed to offering our everyday low prices on all our baby assortment across the store. And to give our families a little extra support, we’re rolling back prices on more than 25 popular items throughout the month of September and offering online promos on over 700 products.
Baby Care: When it comes to baby care, diapering and food, parents today are looking for quality products. Popular Walmart products include Hello Bello, Zarbees and Live Clean.
- Diverse and Multicultural Products: Over 50% of babies born today are diverse. Walmart is committed to being a baby destination for all parents, and we’re proud to continue bringing products designed to meet the unique needs of diverse families to our shelves, including our recent launch of a new inclusive product line with Baby Dove, created to meet the specific needs of babies with melanin-rich skin and textured hair.
- Smarter Nurseries: With the increased interest in tech-focused baby items, we’ve expanded our selection of smart tech for babies. From wearable baby monitors and sleep trackers to wireless sound machines, Walmart offers the top brands like Owlet, Elvie and VTech.
- Prioritizing Postnatal Care: The past year encouraged us all to focus more on our mental health, and this was especially significant for new moms. More than ever, this generation of moms is opening up and sharing their authentic, honest postnatal experiences, encouraging other women to be more comfortable discussing the challenges and putting their health and wellness first. To support new moms and the special care they need and deserve, we’re thrilled to offer products like Milkmakers Lactation Cookies and Frida Mom Postpartum Gummies.
Source: Investor Relations- Walmart.com