Following complaints that it was “creepy,” a lingerie brand has apologized for their advertisement that featured Ryan Reynolds. Harper Wilde lingerie company’s advertisement as read, “This bra is like if Ryan Reynolds was gently holding up your breasts and whispering in your ear that you are doing a good job… honestly.”
However, Twitter users quickly referred to the advertisement as “scary” and “nightmare fuel” rather than finding it amusing.
Harper Wilde responded to the criticism, “For context, this is actually a review by a real customer originally meant to run with a series of other reviews — we thought it was cheeky enough to run as an ad, but the attribution was cut off at the bottom by the ad interface (original ad series attached!).
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“The core of our brand is ultimately about designing bras by boob-havers for boob-havers while divesting from the male gaze. While we clearly have customers who are straight women, this single review doesn’t represent our entire brand.”
— Brandy Jensen (@BrandyLJensen) January 27, 2023
Harper Wilde also posted an apology post on Reddit and added,”Our small team is 99% women and we absolutely do not condone creepy non-consensual boob-grabbing of any kind, even in a figurative hypothetical bra-review. We’re so sorry this creeped anyone out! Absolutely not our intention and we’ve pulled the ad from running.”
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