To commemorate the launch of Hennessy Paradis’s newest advertising campaign, Alicia Keys infused Joshua Tree with vivacious style. In addition to husband Swizz Beatz, Gabrielle Union, Elizabeth Olsen, and Stella Maxwell, the actress was among the celebrity guests at a California dinner celebrating the brand’s new “Paradis Is On Earth” campaign.
The new campaign features the Grammy-winning singer-songwriter and piano prodigy performing the exclusive soundtrack they composed for Hennessy Paradis in a desert landscape of the American West.
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Celebrity Alicia Keys remarked, “It’s so cool that we can perform together for what it represents. We grew up on opposite sides of the planet, but through harmony, music, passion, and bliss, we were able to understand each other and create the feeling of “Paradise on Earth.”
Celebrity Lang Lang stated, “Playing music amidst the splendor of nature is my idea of paradise, and the Grand Canyon is the ultimate paradise.”
The new campaign is a tribute to Maurice Fillioux, the sixth-generation Master Blender who created Paradis in 1979. This Cognac was influenced by his appreciation for classical music. He compared the blend to a symphony orchestra, describing it as “classical music that transports you and stirs your emotions.”
With this campaign, Hennessy Paradis returns to its musically-inspired roots. Maurice Fillioux, a symphony enthusiast, created a unique cognac after noting that classical music has the ability to transport and connect with emotions. He was a conductor orchestrating his instruments, the legendary Hennessy Cellar’s rare eaux-de-vie. Decades later, Hennessy Paradis continues to be affected by music.
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Alicia Keys and Lang Lang gave an exceptional performance of an epicurean ode based on a poem written by the singer:
Aren’t we all chasing bliss?
A paradise of such majestic beauty
no words can fully speak
A mixture of Wonder and blessing
So profound that even sound can’t contain its notes
If time could be suspended in a moment of clarity
We would see that Paradise lives within
A sunrise and sunset of endless dusks and
A river of dawns
Paradis is on earth
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