Post a Free Blog

Submit A Press Release

Generic selectors
Exact matches only
Search in title
Search in content
Post Type Selectors
Filter by Categories
Action
Animation
ATP Tour (ATP)
Auto Racing
Baseball
Basketball
Boxing
Breaking News
Business
Business
Business Newsletter
Call of Duty (CALLOFDUTY)
Canadian Football League (CFL)
Car
Celebrity
Champions Tour (CHAMP)
Comedy
CONCACAF
Counter Strike Global Offensive (CSGO)
Crime
Defense of the Ancients (DOTA)
Documentary and Foreign
Drama
eSports
European Tour (EPGA)
Fashion
FIFA
FIFA Women’s World Cup (WWC)
FIFA World Cup (FIFA)
Fighting
Football
Formula 1 (F1)
Fortnite
Golf
Health
Hockey
Horror
IndyCar Series (INDY)
International Friendly (FRIENDLY)
Kids & Family
League of Legends (LOL)
LPGA
Madden
Major League Baseball (MLB)
Mixed Martial Arts (MMA)
MLS
Movie and Music
Movie Trailers
Mystery
NASCAR Cup Series (NAS)
National Basketball Association (NBA)
National Football League (NFL)
National Hockey League (NHL)
National Women's Soccer (NWSL)
NBA Development League (NBAGL)
NBA2K
NCAA Baseball (NCAABBL)
NCAA Basketball (NCAAB)
NCAA Football (NCAAF)
NCAA Hockey (NCAAH)
Olympic Mens (OLYHKYM)
Other
Other Sports
Overwatch
PGA
Politics
Premier League (PREM)
Romance
Sci-Fi
Science
Soccer
Sports
Sports
Technology
Tennis
Truck Series (TRUCK)
Ultimate Fighting Championship (UFC)
Uncategorized
US
Valorant
Women’s National Basketball Association (WNBA)
Women’s NCAA Basketball (WNCAAB)
World
World Cup Qualifier (WORLDCUP)
WTA Tour (WTA)
Xfinity (XFT)
XFL
0
-- Advertisement --spot_img
HomeSportsWTA News: WTA signs multi-year partnership with Saudi Arabia's PIF

WTA News: WTA signs multi-year partnership with Saudi Arabia’s PIF

Add to Favorite
Added to Favorite


The WTA entered a “multi-year partnership” with Saudi Arabia’s Public Investment Fund (PIF) that will see the PIF become the first naming rights sponsor of the WTA rankings.

The controversial wealth fund, known for bankrolling LIV Golf and pursuing a merger agreement with the PGA Tour, has worked to establish a foothold in professional tennis.

The PIF became a partner of the equivalent men’s tour, the ATP, earlier this year. It has also previously been a sponsor of individual WTA 1000 events held in Indian Wells, Miami, Madrid and Beijing, some of the most important non-Grand Slam tournaments in the sport.

“Together, we look forward to sharing the journey of our talented players across the season, as we continue to grow the sport, creating more fans of tennis and inspiring more young people to take up the game,” WTA Ventures CEO Marina Storti said in a statement.

The PIF’s efforts to invest in global sports have been met with widespread criticism of an attempt to “sportswash” Saudi Arabia’s global image, distracting from its human rights record.

When the WTA announced that Riyadh will host the prestigious year-end WTA Finals for three years, beginning in 2024, tennis legends Martina Navratilova and Chris Evert wrote a Washington Post op-ed criticizing Saudi Arabia’s track record on women’s rights.

“Through our partnership with WTA, PIF will continue to be a catalyst for the growth of women’s sport,” PIF head of corporate brand Mohamed AlSayyad said in a statement. “We look forward to working with the WTA to increase participation and inspire the next generation of talent. Underpinned by PIF’s four strategic sponsorship pillars, this partnership aligns with our ambition to elevate the game and bring positive growth to the sport around the world.”

–Field Level Media

Subscribe to get Latest News Updates

Latest News

You may like more
more

MLB News: Yankees beat Orioles but lose Aaron Judge to HBP

Aaron Judge scored on a base hit by Giancarlo...

MLB News: Aaron Judge says he’s OK after HBP on hand vs. Orioles

The New York Yankees received a big scare when...

MLB News: Orioles 3B Jordan Westburg (hip) exits vs. Yankees

Baltimore Orioles third baseman Jordan Westburg exited Tuesday's game...

MLB News: Slade Cecconi, Diamondbacks shut out Nationals

Ketel Marte hit a two-run homer and drove in...