Bernstein analysts downgraded Alibaba (NYSE:BABA) stock despite its “very cheap” valuation. They shifted from an Outperform rating to a Market Perform rating and reduced their price target by $32 to $98 per share.
The decision to downgrade Alibaba was based on the belief that the stock had already factored in sustained low growth and that the reopening of the economy would contribute to improved growth through a better category mix. However, the stock has been trading within a range since then, and while it remains undervalued, the previously assumed scenario of perpetual low growth is no longer considered an aggressive bear case, according to Bernstein’s note.
The analysts also highlight the risk of a “value trap,” as quarterly comps are expected to become more challenging going forward. Furthermore, the note suggests that Alibaba’s challenges extend beyond a lack of user traffic. There are concerns regarding merchant crowding, which drives up search costs and puts pressure on merchant return on investment (ROI).