Alphabet is reportedly in talks with HubSpot about acquiring the marketing software company. HubSpot shares rose 6 percent on Thursday morning after a popular outlet reported the proposed acquisition. The tech giant is contemplating an offer while weighing factors such as the amount to be offered and whether the deal would get approval from regulators.
Reputed outlet Reuters reported that people familiar with the matter told them that Alphabet has been considering a proposed acquisition. It is studying the feasibility of a deal with HubSpot and getting input from Morgan Stanley. It also said no offer has been submitted yet, and there might not be an offer as the acquisition is under consideration.
Many giant tech companies face antitrust charges as they continue expanding their operations in the US and Europe. All the major companies are facing lawsuits in one or more major countries worldwide, and acquisitions can become entangled in lawsuits that take years to resolve.
CWEB analyzes that a potential acquisition by Google’s parent company is a deal with mutual benefits. The market has already rewarded HubSpot with a rise in stock price with just a report and not an announcement, as Alphabet is not only a part of the Magnificent Seven but is also an overweight stock, as reported earlier by CWEB, and any company acquired by it stands to gain.
Alphabet also stands to gain from the acquisition. The Cambridge, Massachusetts-based company was already successful, with a market cap of approximately $32 billion before the reported acquisition. The tech giant has an enormous amount of cash (roughly $110.9 billion at the end of December 2023) that it can use to expand its operations by acquiring companies that add to its future profitability.
HubSpot is a cloud-based platform for customer relationship management (CRM). It offers marketing, sales, and customer software features that help businesses create the best customer experience. All its features are available in a single database. The company offers both free and subscription-based software on its cloud platform.
Neither Alphabet, Morgan Stanley, or HubSpot have publicly confirmed the report.
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