Apple has tweaked its production capacities to meet changing demands. Demand versus supply is an important factor in sales and the iPad 12 Pro is selling in huge numbers while the mini’s demand is less than supplies.
A new note from Morgan Stanley investment speaks of these factors according to PED30.
In an effort to meet the lead times for the extremely popular iPhone 12 Pro, its production capacities have been increased whereas the production capacities of the iPhone mini have been decreased by two million units in the first quarter of this year.
The report says that iPhone 12 Pro lead times remain extended far beyond any model launched in the past four years at 10 days. Lead times decreased from 22 days approximately (~) 2 weeks ago as Apple ramped up its iPhone 12 production — two million units, signaled by their iPhone supply chain team that is led by Sharon Shih.
The report also mentioned that non-Pro iPhone models were supposedly performing better in China than in the nation. In China, the iPhone 12 has reach a new 18-month high as it is said to have gained 20.3% market share.
It is added that this phone has got the largest install base, when compared with any iPhone launched in China, through 4 years, in the first full month, following its launch.
The report indirectly supports analysis that spoke of dull sales of the iPhone 12 mini. During its launch it had only gained six percent of the total iPhone 12 sales.
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