Although Apple’s iMessage has a few million users when compared to over two billion users of WhatsApp. Its latest upgrade is sure to get Apple users to migrate to its texting service away from WhatsApp. iMessage has been updated with strict privacy policies.
WhatsApp is part of the Facebook family and its policy states that they get information from the Facebook and that use provide information to the to market our service and their offerings.”
WhatsApp not only collects all the above but also individual data which can help target specific advertisements and suggestions to users. Stronger integration with the family may be delayed due to the anti-trust action and lawsuits against Facebook in the United States.
Apple has taken the first step forward to guard users privacy. Other tech giants should follow, willingly or when forced to by the legal system.