Burger King will be first fast food chain to test Impossible Foods Nuggets this month
Burger King has announced that starting Monday, the fast food chain will offer Impossible Foods’ plant-based nuggets in restaurants across the nation. In 2019, the burger giant had earlier been the first major chain to offer Impossible Foods’ meatless burgers, the Impossible Whopper.
The Impossible Whooper had driven sales across the nation and the burger giant is hoping that history repeats itself as it prepares to launch the nuggets this month. CNN also reported that restaurants in Boston, Des Moines, Iowa, Massachusetts and Miami will rollout the nuggets on October 11. Restaurants in Florida are also expected to offer a limited time rollout of eight pieces of Impossible nuggets.
In the summer of ‘21, Impossible Foods launched its plant-based nuggets in grocery stores and smaller chains as well as in independent restaurants. This fall, Burger King will become the first large chain to offer these nuggets.
Burger King said that the nuggets would be fried in the same oil that it would use to fry its meat and cheese products and it might not be suitable for strict vegans.
Plant-based foods are becoming more popular as flexitarian eaters, who are environmental conscious or are looking for healthy meat alternatives, are also experimenting with such foods. The pandemic and its aftermath have also lead to a shortage of chicken nuggets as well as a price rise, as Bank of America Securities said that chicken commodity prices have doubled in 2021.
However, Burger King is not stopping with the introduction of plant-based Impossible nuggets. It is also offering a new dish in its traditional meat and chicken based menu. On Wednesday, the giant fast food chain also announced that it was debuting Ghost Pepper Chicken Nuggets, for a limited period. These nuggets will be made with white meat—real chicken and not plant based alternatives.
Restaurant Brands International Inc. which owns Burger King, Tim Hortons and Popeyes saw a less than one percent increase in its share price. Its current market value is $28.5 billion.