Celebrity and wellness icon Robin Amelia Arzón is used to carving a space of influence with all her different activities. The ultramarathon runner, author and fitness trainer are known for the milestones she achieves and motivates others to achieve. Now, the Peloton VP and fitness instructor is ready to enter Web3 with a new community. The influencer, with an enormous fan base, is looking to engage with her community via blockchain.
According to a report in Forbes, wellness icon Robin Arzón is gearing up to launch a community called Swagger Society using blockchain, the technology behind Web3. In an interview with the outlet, she said that she wanted to set up “the first lifestyle membership club in Web3.”
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Author of bestsellers such as Shut Up and Run and Strong Mama, Robin who started her career as a corporate lawyer, shifted industries and rose to prominence as the VP of fitness programming and head instructor at Peloton.
The icon also told the outlet that her husband, who is investor Drew Butler, had entered Web3 a while ago and was helping her navigate Swagger Society. She mentioned that this was the first time that the couple had found an intersection between both their successful careers.
She elaborated her plans to Forbes and said that the “central piece” of Swagger Society was its “lifestyle piece.” She said that holders of NFT in the Web3 community she created would be able to unlock membership privileges. The society would include a leaderboard, events, rewards and other activities on the blockchain.
She also spoke of her aim to make it inclusive especially for women who have not really made as much a mark on Web3 as men, to date. She also mentioned that that she bristled at the thought of boxes and lived for the moments when she could take a hammer and smash the box after she grew bigger than the box that made other people comfortable.
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Robin Arazón is not only a pioneer in the Web3 space with her community called Swagger Society but also remains an ultra-marathoner who runs with her dreams. She told Forbes, “My dreams wake me up before an alarm clock every morning, and if that resonates with you, you’re welcome to come with me.”
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