Macy’s (NYSE:M) shares gained more than 2% intra-day today following the announcement of its new private brand, On 34th.
On 34th is a collection of women’s apparel and accessories designed for modern life while incorporating classic elements. Macy’s has embarked on a customer-centric approach to revamp its private brands portfolio, with On 34th being the first brand to launch as part of this initiative. In total, four new brands will be introduced as part of this reimagining process.
From August 17 onwards, customers will have access to On 34th products at Macy’s physical stores, on Macys.com, and through the Macy’s mobile app. The collection will initially include apparel and accessories, with On 34th shoes set to be released in the spring of 2024.