International pop star Ariana Grande has launched a new make-up brand. She told Allure in their October cover interview that she had been working on a brand in secret for two years. She admitted that it was a difficult secret to keep. Her brand, called r.e.m, will initially focus on eye products as she called eyes the “main gateways” for “dreams” for “emotions” and for “everything.”
Some of the products in make-up and beauty collaborative effort with the famous Forma brands will be in a series of “drops” and the debut collection will include
- fine-point eyeliner markers
- matte liquid eye shadows
- sparkling eye toppers
- buttery lipsticks
- lip glosses.
Later the r.e.m. brand will also include
- false eyelashes
- lip gloss
- brow pencils and gels
When she was asked if she had any concerns about being one more pop star who has branched out into the beauty industry she said that she didn’t have any fear and gave a scintillating explanation saying that there couldn’t be enough make-up just as there couldn’t be enough music.
When asked about the look that was her inspiration she mentioned that she gravitated towards the fifties, sixties, and seventies for “glamour references.” She also told Allure that she had always pictured herself in a different time period. She had wanted to wear makeup and hair belonging to those periods in time. She also mentioned that she would like to “wear those outfits, be those performers.” She noted that it was men who taught her to apply make-up.
Although the singer is excitedly getting ready with the launch of her make-up brand she has a host of singing engagements. She will join The Voice as a coach in Season 21. She will be a replacement for season 20 coach Nick Jonas.