The way a business should be run. Great! Tesla Inc (TSLA.O) on Friday lowered the base price of its Model X SUV to $79,500 and said improving margins were behind the move, which came as the automaker is ramping up production of its new lower-priced Model 3. You ain’t seen nothing yet. They’re just getting started at scaling. “Interestingly, Tesla managed to absorb those previously $5,000 worth of features while actually reducing the price of the vehicles.” “When we launched Model X 75D, it had a low gross margin. As we’ve achieved efficiencies, we are able to lower the price and pass along more value to our customers.”
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