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Walmart enters Web3 through Roblox: Launches Walmart Land and Walmart’s Universe of Play

Walmart, the largest retailer in the world has entered the virtual world on Roblox in the metaverse and active on Web3. The Bentonville, Arkansas based giant retailer announced the launch of two immersive experiences on Roblox, the large platform on the metaverse. Interactive content and entertainment will be offered to customers on spaces called Walmart Land and Walmart’s Universe of Play. According to their corporate website, both the spaces will feature fun and entertainment.

The Monday announcement by the retail giant is one more step forward in its goal to provide everything for its customers from retail goods, to finance, to medical and pharmaceutical services and more. As it enters the metaverse, Walmart is targeting the next generation of customers as young audiences easily embrace virtual reality and are expected to be the most active on Web3.

Mainstream retail, financial institutions, luxury as well as other goods brands, footwear, the automotive industry and more have already began offering virtual goods and services on Web3.

Walmart Land

It will include several immersive experiences including a virtual store of merchandise called “verch”, tokens, games, competitions and more. It will debut three big experiences that would be followed by many more. The three experiences are the following:
Electric Island
House of Style
Electric Fest.

Walmart’s Universe of Play

It will include games, toys and challenges. Customers can build their personal trophy cases as well as unlock secret codes. More games and challenges will be added, in future. Some of the experiences on this universe include
Immersive games
Sought-after rewards
Virtual adventures.

Customers can begin accessing these immersive experiences from September 26, 2022 on both the Roblox platform as well as on Walmart’s Universe of Play.

The experiences are available on the following
Amazon devices
Xbox consoles
Oculus Rift and
HTC Vive.

Customers can use both android and iOS as Walmart’s immersive experiences are compatible with both the operating systems.

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