Yes, they did it again! Walmart has redesigned its stores for the second time in the past two years to increase customer experience as well as to make it easier to shop. The nation’s largest retailer is always looking to give its customers faster, more reliable, more affordable services and the redesign will help customer satisfaction increase as in-store shopping is also slowly picking up this year.
In the 2020 redesign, the big box retailer had greatly improved its signage. It also made changes in finding the way to items, as it integrated offline and online shopping, the latter gained extreme significance in the early months of the pandemic and later became a way of life in the later months of the pandemic.
This redesign recognized Walmart as a finalist in October, at the “Store of the Year Awards” by the Retail Design Institute. It earned a place in the finals for unifying commerce.
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The second redesign was unveiled at its Springdale, Arkansas store, Store Number 4108. The store uses technology that is both engaging and empowering that might make a customer spend more as they realize that if they buy a certain product, they might need another product to go with it.
Today’s shopper generally has a smartphone in hand, while shopping. By integrating QR codes as well as big corner displays in the Walmart store, the retailer offer several functions. It also offers what can be termed as an “endless aisle.” The customer remains engaged and has a wider choice. This unifies commerce beyond shelf offering, while highlighting multiple options available on the brand.
Walmart has retained its blue color and its industrial warehouse like ambience. However, it has state-of-art lighting, as well as general illumination. Certain products have highlights.
Alvis Washington, VP of marketing, store design, and innovation and experience at Walmart told Fast Company that they would not change the “warehouse feel” as it broadcasts “value” which is the hallmark of Walmart. He said that they would “offer an elevated experience the Walmart way.”
