Today, Tuesday April 20, is a day that is looked forward to with anticipation by the Apple family. It is the day of the ‘Spring Reloaded’ event. This year the tech giant is expected to launch new iPads. Last week, media companies received invites to the online event that will take place at Apple’s Cupertino, California headquarters. A colorfully drawn interpretation of the Apple logo as well as other details including the start time of 1 p.m. ET was mentioned in the invite. The event will also be live streamed from its website. The Apple Store cannot be accessed as is the norm before every ‘Spring Loaded’ event.
Daniel Ives, an analyst with Wedbush Securities, thinks that 11-inch and 12.9-inch iPad Pro models will be maintained. However, they would be powered with the in-house A14X chip. In a recent note to investors he mentioned that there would be improvements in color performance, dimming capabilities and high contrast. He doesn’t believe that there would be a big price hike on the iPad Pro and that consistent prices could be expected on the iPad mini and next version low-cost iPad.
Apple recently reported its first quarter results with record revenue of $114.6 billion. There was a 13 percent increase in iPad sales and the total revenue was at $8.4 billion. Although sales increased, iPads accounted for 8 percent of total sales in the first quarter.
Some sources say that the Apple Pencil (3rd Generation) and Air Tags may also be revealed at the event. There are also rumors of updated versions of the Apple TV and AirPods floating around. With Apple allocating huge budgets for original films and programs to be streamed, it could make sense that Apple would upgrade its TVs. One thing is for sure. The Apple Car, a possibility according to CEO Tim Cook, will definitely not be released in today’s ‘Spring Loaded’ event by Apple.
