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Wednesday, May 31, 2023

    Skillshop: Courses to learn free about Google tools

    Did you know that you can take free Google courses ? That’s how it is! Through the Skillshop program , the famous technology company helps you expand digital skills , a fundamental requirement to improve your professional profile, in the face of the needs of the current labour market.


    With the aim of promoting the use of its digital products , Google launched the Skillshop educational program, a platform full of free courses and certificates to learn, step by step, how to master the company’s most popular tools.


    If you want to increase the number of digital skills in your resume , or even incorporate the use of Google tools in a technological enterprise, the free Google Skillshop courses are an open window to achieve it.


    Also, keep in mind that all Skillshop training is flexible, designed to make lessons and learning fully accessible from the comfort of your computer or mobile.  

    What is Skillshop?

    Skillshop is a free learning platform (previously known under the name Academy for Ads ), created under a Google educational program for the free promotion of knowledge and skills related to the technology company’s tools, widely used in the digitalized labour context .


    From courses and certifications designed for beginners, to training for advanced students in mastering Google’s main digital products, Skillshop offers opportunities to specialise in different tools and professional solutions in the hands of new technologies.  

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    Free courses and certifications available in Google Skillshop

    In Skillshop, you will find free courses focused on different topics related to the purposes of the main services and digital products developed or acquired by Google (Google Ads, Google Analytics, Waze, YouTube, etc).


    Obviously, most of the courses are focused on providing skills for managing online communities with digital marketing objectives, monitoring business growth, value metrics, inventory management, among other highly demanded skills in the digital professions sector.


    Some topics, courses and certifications that you can access through Skillshop are:

    Google Ads Courses

    Through free Google Ads training, you will learn all the aspects associated with creating advertising campaigns in different formats, performance metrics and key points when it comes to improving the experience of your strategies for the user.  

    Google Analytics Courses

    Google Analytics training, the most popular web analytics tool on the internet, reviews all the aspects to take into account when preparing a strategy for measuring, comparing and monitoring results.  

    Google Marketing Platform courses  

    By completing and receiving a Google Marketing Platform Expert certification, you will be qualified to create and achieve completely solid marketing goals.  

    Waze Ads courses

    Skillshop courses focused on Waze, the popular GPS-assisted app for real-time traffic reporting, introduce the fundamentals of devising successful advertising campaigns using this platform.  

    Google Ad Manager courses  

    With these online training, you will gain the necessary qualifications to master this ad exchange platform, optimize your digital advertising strategies and increase the income of a business.  

    Cursos de Authorized Buyers

    With the Authorized Buyers training, you will learn from scratch how this advertising buying business model platform works, specifically in the sale of ad impressions by way of auction.  

    Google AdMob Courses

    The Google AdMob Getting Started courses are designed to provide a general understanding of how this mobile-focused advertising and app monetization platform works, in order to set up apps that generate more profitable revenue.  

    Google for Education courses  

    Google for Education training, designed for professionals in the educational field, students and school leaders, offers multiple knowledge to implement new technologies in the classroom, especially in a context where virtual and distance learning is increasingly widespread.  

    YouTube courses  

    If you dream of earning money with YouTube, you already belong to the Partner Program or you dedicate yourself to managing communities in the most popular video social network in the world, Skillshop courses focused on YouTube are ideal for understanding the best monetization strategies, loyalty , promotion and interaction, when leading a channel on the platform.  

    Advantages of Skillshop courses

    Both the Skillshop platform and the content of the training itself have a series of benefits if you want to incorporate new knowledge in the area of digital solutions, in order to strengthen your professional skills, manage your own business or prepare for a new job. job.

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    In addition to being a resource available for free, these are some advantages that we can find through Skillshop courses:


    • Comprehensive training flexible and adjustable to all levels of experience and knowledge.  
    • Simple platform and friendly experience for your navigation.  
    • Courses available in Spanish, English and other languages.  
    • Modern teaching structure, to take the training according to your own pace and availability schedule.  
    • Catalogue of courses in constant growth and update of the content.  
    • Online access available at all times.  
    • Possibility of carrying out diagnostic evaluations, in order to identify your knowledge before taking a training and discover if you need to obtain any previous certification.  
    • Opportunity to obtain a final certification from Google, a highly prestigious company in the sector.  

    How to start a Skillshop course step by step  

    Let’s solve the most important question! How to view and start Google training available through Skillshop? Follow the steps below to find out all the details:


    • Log in to your Gmail account and once in your profile, access the official Skillshop web portal click here.  
    • To see the list of available training areas and tools, click on the option “Explore the courses to start”:
    • Automatically, you will be redirected to the catalog of topics available to train with Skillshop. Click on the course area of greatest interest to you:
    • Once inside the selected category, you will see the list of specific formations that are available to acquire skills in the tool.  
    • To choose any of the available training, you just have to click on the course title and you will learn more about the subject, structure, pre- and post-certification self-assessments, requirements, etc.
    • If the training meets the requirements you expect from the course, you just have to click on “Start” to access the content:  
    • Accept the terms and conditions of the platform and create a student profile: 

    And that’s it! Once you finish linking your account, you can start training with Skillshop in the areas and topics of your choice. You can start as many courses as you like and monitor your progress in each one from the administration area of your profile


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