Soaring Online Orders Spur Chipotle to Open Its First Digital-Only Restaurant

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Come Saturday, there will be a new digital-only Chipotle restaurant in Highlands, New York. Unlike a traditional Chipotle restaurant, this one will neither have a dining room nor will it have a line. Customers must order in advance on the restaurant’s app or website. They can also order through third-party delivery platforms.

 The first restaurant location is just outside the gates of West Point, in Highlands New York. It is designed to serve large catering orders, with their own entry and lobby for efficient pick up.

 In the third quarter, Chipotle’s digital sales were more than triple its usual sales. CEO Brian Niccol said that the total digital orders would probably cross $2.5 billion this year, which is more than double of last year’s orders.

 Chipotle’s shares, with a market value of $34.8 billion, have risen by 67% this year. On Wednesday they opened 1.6% higher.

 The pandemic has caused major shifts in how retail and restaurants work, with digital sales soaring above and beyond expectations. America’s favorite Mexican Grill, Chipotle has risen to the challenge of supplying hungry customers their favorite foods in safe and secure ways by opening its first digital only restaurant.

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