Airline Virgin Atlantic has scrapped its earlier policy of gender based uniforms as a part of its drive to increase inclusivity. Crew such as pilots, cabin crew as well as ground staff at Virgin can now choose the uniform that best represents them as workwear. They can now choose between the Burgundy uniform that consists of a blazer and trousers with tie or a Red uniform that consists of a jacket and a skirt.
Virgin Atlantic said that this change has made “the most inclusive airline in the skies” widen its inclusivity policies. Other changes include pronoun badges for crew. Customers can also ask for preferred badges when they check in at the airlines’ counters.
Virgin Atlanta has also added inclusivity at its ticketing counters. The new updates include gender neutral markers and customers can select “U” or “X” as gender codes, when they book with passports that have passports with gender neutral. Some countries such as the U.S., India and Pakistan allow this on their passports. However, the U.K. passport doesn’t have this option, as yet. The airlines also offers “Mx” as a gender-neutral title.
Earlier, the airlines had removed the requirement that female cabin crew had to wear makeup. It had also had scrapped the ban on tattoos that were visible for all cabin crew.
Virgin Airlines is looking at inclusivity for both its workers and its customers. It conducts mandatory inclusivity training across workforce at its airlines as well as Virgin Atlantic Holidays. The measures have been taken to continue to promote its agenda—“Be Yourself.”
The new uniform policy has been endorsed by a celebrity who appears in the latest campaign of Virgin Atlantic. RuPaul’s Drag Race Star Michelle Visage is a part of its latest advertisement that promotes its non-gendered uniforms. Both the workforce and customers have welcomed the inclusivity drive by Virgin Atlantic.
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