The human cost of Bud Light’s $20B Dylan Mulvaney controversy has been significant, as two bottling plants have been forced to cut production and lay off 645 staff due to a decline in demand for the troubled brand. Bud Light, once America’s top-selling beer, faced heavy criticism and lost its position following a boycott that began after transgender influencer Dylan Mulvaney featured on a personalized beer can.
The Ardagh Group, a major glass producer, recently announced the closure of its Wilson, North Carolina, and Simsboro, Louisiana, plants, resulting in the loss of nearly 650 jobs. While the company did not explicitly state the reason for the closures, an investigation revealed that the decline in Bud Light sales, one of Ardagh’s major clients, played a significant role.
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Employees at both plants reported decreased production since Mulvaney’s promotion in April. The reduced demand compelled the plants to take machines offline, directly affecting the workers. The situation worsened when an internal memo revealed the decision to shut down the plants due to slow sales with Anheuser-InBev, the parent company of Budweiser and Bud Light.
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The impact on the affected workers has been substantial. As they face unemployment, many find themselves struggling to secure another well-paying union job. For some, this closure marks the second time Ardagh has shut down a plant in the past decade. The longstanding connection between employees and the industry makes this loss even more disheartening.
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Furthermore, the fallout from the Dylan Mulvaney controversy has led to a shakeup within Anheuser-Busch. Group Vice President for Marketing, Daniel Blake, and Bud Light Marketing Vice President, Alissa Heinerscheid, have left the company. Internal texts suggest that their departures were prompted by concerns about potential legal issues and the dissatisfaction of wholesalers.
The repercussions of Bud Light’s association with Dylan Mulvaney have been severe. Not only have bottling plants faced closures and layoffs, but the brand itself has suffered a significant blow to its reputation and market position.
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