Nestle (NSRGY) is launching a new line of foods to help web fans use medications such as Wegovy and Ozempic to lose or manage weight. The food giant said that its Vital Pursuit brand has been introduced as a companion to GLP-1 weight loss medication users. The range of foods in the Vital Pursuit brand has been designed to suit these consumers and other web fans who might be on weight management goals.
Nestle describes Vital Pursuit as its first food brand developed for GLP-1 users. According to several studies, GLP-1 appears to curb hunger. It is naturally present in some foods and the main ingredient in some diabetic and weight loss drugs.
According to Nestle, the brand’s products “are high in protein, a good source of fiber, contain essential nutrients, and are portion-aligned to a weight-loss medication user’s appetite.”
Nestle said that products under the Vital Pursuit brand “are portion-aligned and include essential nutrients like protein, Vitamin A, potassium, calcium, or iron.” The brand offers frozen items, gluten-free options, and air-fryer-ready items.
The food and beverage giant also said that the products in the Vital Pursuit brand can help support a balanced diet for any person pursuing “weight management.”
Vital Pursuits brand is expected to roll out the following items
bowls with whole-grain
bowls with protein pasta
sandwich melts and
pizzas.
Nestle, the world’s largest food and beverage giant, said that it would price products at a retail price of $4.99 and under and that retailers may vary prices. Selected retailers will carry the brand products online or in-store by the year’s fourth quarter.
The National Center for Health Statistics said that almost half the nation’s population tries to lose weight at some point each year.
The American Pharmacists Association said that one in 60 adults in America had been prescribed a GLP-1 medication in 2023. The APA also noted that it expects a more significant number of adults to get prescriptions for GLP-1 medicines in 2024. Medications with brand names such as Wegovy and Ozempic contain GLP-1.
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