Celebrity Priyanka, a global brand ambassador of Bulgari, recently modeled both a necklace and a watch from the iconic Serpenti collection of the house. The serpent-viper is synonymous with the jewelry and watch design house from several decades. The iconic snake-inspired necklaces, bracelets and watches have adorned public figures through decades as the designs have been reimagined and reinvented keeping the serpent head in the forefront.
Priyanka not only wore a Serpenti Viper necklace coiled around her neck but added a Serpenti Spiga Watch on her wrist which provided additional glitter and shine with its diamonds. She modeled jewelry from Bulgari’s “Unexpected Wonders” campaign.
Bulgari’s use of the serpenti has Greco-Roman origins. The House of Bulgari channeled both Greece and Rome, Italy, in its collections featuring the serpent–its spirit animal. The serpent or viper is important to both these traditions.
The Bulgari serpent is a mythical symbol of immortality as well as a legendary icon. It has been crafted using metal, lacquer, diamonds and other precious stones through the years. Global brand ambassador, celebrity Priyanka Chopra Jonas wears the enduring emblem in a stunning necklace as well as a watch, with dazzling diamonds in a reinvention of this ancient icon for modern customers.
